Packaging Innovations NEC 2014 - The perfect foundation to packaging
The packed two-day learnShops programme will feature some of the world’s leading packaging experts...
Procter & Gamble, Marks & Spencer, Pragma Consulting and Neal's Yard Remedies will all be sharing the secrets of their success at Packaging Innovations at the NEC on 26 & 27 February 2014.
The packed two-day learnShops programme will feature some of the world’s leading packaging experts, as they address packaging’s hottest issues and their latest packaging challenges, whilst reporting on all the technical and marketing aspects within the industry. These free to attend learnShops provide visitors with the latest thinking and developments, plus real-life examples of innovation in action that may help a business or packaging idea evolve.
Paul Day, Packaging Technologist, at Neal’s Yard Remedies will be speaking at the show on new product development in packaging. He will be revealing how Neal’s Yard Remedies developed their standard packaging to deliver an innovative premium organic product.
Monica Lucas, Director, at Pragma Consulting will share her company’s insights into ‘Global retail innovations: themes and drivers for 2014’. By presenting the findings of a global survey of innovation in the retail space and offering insight into what these trends will mean for products and packaging. Having worked with major brands, such as, The Body Shop, Penhaligon's, SK:N and Zadig & Voltaire this is one educational seminar not to be missed.
Perhaps something we’d all like to know is ‘What consumers really think about your packaging?’. Peter Burgess, Head of Consumer & Sensory Sciences at Campden BRI, will discuss how specialist analysis of qualitative and quantitative research, combined with advanced eye tracking systems, can help understand how the product, packaging and context work together to generate consumer emotions, memories and perceptions and how these link to consumption decisions.
Also talking at the show will be packaging Guru Lars Wallentin; Kevin Vyse, Packaging Technologist at Marks and Spencer and Peter Singleton, Principle Engineer, Package Development, Global B&R, at Procter & Gamble.
The show will also feature its first ever 3D Print Feature that will enable designers, engineers and educators to test and perfect their work with 3D modelling. The BIG Packaging Debate will also be returning to the NEC, where a panel of packaging experts will form a lively Question Time style session, discussing whether packaging is designed for the consumer or for the supply chain.
Visitors can also get one-to-one personalised advice on any aspect of their packaging from expert professionals at the Packaging Consultancy Clinic, or take part in Lions’ Lair where the audience can grill a selection of brave exhibitors as they pitch their latest innovations to a panel of experts, hoping to receive a very public thumbs up.
Those interested in exploring what active and intelligent packaging can do for their brand can gain tailored and specific advice on the Active & Intelligent Packaging Industry Association stand. Furthermore, on the second day of the show, the BIG Print Debate will bring industry experts together to discuss whether the latest print technologies provide brands sound ROI or are simply a gimmick.
A drinks reception for all those visiting the show will be held after The BIG Packaging Debate at the close of the show on Wednesday providing an opportunity to meet the panel and the rest of the speakers at the show, network with colleagues, new contacts, and exhibitors.
The 2014 event will feature seven co-located shows in total: Packaging Innovations, Ecopack, Contract Pack, Packtech, Print Innovations, Labelling Innovations and Converting Innovations.
Visitor registration is free via the Packaging Innovations website www.easyFairs.com/PIUK
