Popcorn PR invites beauty exhibitors for Christmas gifts showcase

Published: 12-May-2014

Popcorn PR is offering beauty brands the chance to generate prime press coverage ahead of the busy Christmas period by showcasing products at a multi-brand Christmas in July showcase, taking place on 3 July 2014.

The PR company's 2013 Christmas press event showcased over 40 brands to the UK's most influential press to secure coverage in the coveted editorial annual Christmas Gift Guides, achieving over 250 pieces of Christmas gift guide coverage worth over £1.5million. The showcase is taking place at exclusive Central London location, The Gallery Soho, with a convenient drop-in format throughout the day. Each brand will receive a dedicated stand-out space including acute styling and press materials, and each journalist will be walked around personally and briefed specifically on each brand and product.

Popcorn PR's in-house designer will create bespoke invites, branding and a gifting style guide including all brands present for post-event media outreach. On the day, press will receive beauty treatments as well as exclusive celebrity hair stylist appointments, while a dedicated Social Media manager will amplify the event via all social media channels, getting exhibiting brands seen and talked about.

For more information about the event or to secure space for your brand, contact Sara Howard, Popcorn PR Associate Director on 01494 413175 or email sara.howard@popcornpr.co.uk by 13 June 2014.