With hundreds of entries from brands spanning 29 countries, the debut Pure Beauty Global Awards finalists are in.
The international expansion follows the success of the Pure Beauty Awards held in London, UK, for the past 16 years.
The shortlist features 27 categories ranging from niche fragrance to personal care and packaging design.
The Cosmetics Business and Pure Beauty editorial team burnt the midnight oil narrowing down the finalists into the final shortlist.
"The products entered into the inaugural Pure Beauty Global Awards were nothing short of outstanding,” said Lucy Tandon Copp, Editor of Pure Beauty and Cosmetics Business .
"Judging such a high level of beauty innovation, from brands around the world, was not only a real privilege for the editorial team – but a very hard task.
"After much testing and talking we've whittled the entries down to the finalists, who we can safely say are all highly-deserving of their places on the shortlist.”
The winners will be revealed on 9 May at a black and gold themed gala – held at the same time as BWME – at the Four Seasons Resort Dubai, Jumeirah Beach.
Tandon Copp added: "We look forward to seeing you in Dubai to see who will walk away with a glittering awards trophy!"
Scroll down the page to find out who made the cut – and prepare to be impressed!
The Pure Beauty Global Awards Categories
Top, Body Care, Brand Innovation, Ethnic, Fragrance, Hair, Natural & Organic, Electrical, Skin care
Male
BEST NEW MALE SKIN AND BODY CARE PRODUCT
Absolute Collagen Stud Box Your Daily Skincare Ritual
Sebamed For Men Energizing Hair & Body Wash
BULLDOG Skincare For Men Age Defence Moisturiser
TROPIC Eucalyptus Bergamot And Black Pepper Body Wash
STOER Skincare For Men Firm & Protect Serum
STOER Skincare For Men Vitamin Power Mask
Vitruvian Man Resurrection Cream
Spotlight Whitening MENS TEETH WHITE STRIPS
Rockface Sport Moisturiser
31st State Overnight Clearing Pads
Green People for Men No.7 Antioxidant Repair Serum
BEST NEW MALE SHAVING AND BEARD PRODUCT
Nadur Smooth Pomegranate & Gotu Kola Shaving Serum
Sebamed For Men After Shave Balm
benecos Beard Oil
Beardburys Precision Balm
Wilkinson Sword Hydro 5 Sense Energize
GREEN PEOPLE for Men No.2 Soothing Shaving Gel
Kent Brushes The Monster Beard Brush
Woody’s Beard Balm
NIVEA Men Body Shaving Anti-Irritation Shaving Stick
BEST NEW MALE HAIR PRODUCT
O’right Caffeine Botanical Scalp Revitalizer
Nanogen 5 IN 1 Shampoo & Conditioner for Men
NO GUNK Styling Funk
Top, Male, Brand Innovation, Ethnic, Fragrance, Hair, Make-up, Natural & Organic, Electrical, Skin Care
Body Care
BEST NEW BODY PRODUCT
REN Atlantic Kelp And Magnesium Salt Anti-Fatigue Exfoliating Body Scrub
COLLISTAR PATCHTREATMENT RESHAPING ABDOMEN AND HIPS shock treatment
TROPIC Whipped Body Velvet
Cetraben Daily Cleansing Cream
Natura & Benessere HOME SPA BODY CARE TREATMENT
The Perfect V VV Beauty Mist
K-GLO Exfoliating AHA Two Layer Foot Mask Socks
Skin Physics SUPERBODY CREPE AWA
NIVEA Rich Nourishing Body Lotion with Deep Moisture Serum
Rockface Sport Body Spray
GREEN PEOPLE Quinoa & Calendula Hand & Body Lotion
ARK Skincare Massaging Body Brush
BodyBlendz Coffee Scrub
BEST NEW BATH AND SHOWER PRODUCT
RITUALS The Ritual of Ayurveda Foaming Shower Gel
Botany Naturals Body Polish
REN Atlantic Kelp and Microalgae Anti-Fatigue Bath Oil
NIVEA Shower Silk Mousse Rhubarb Raspberry
Natural Spa Factory Colombian Rush Body Scrub
Naturaline Swiss Cosmetics Mallow Flower Lady’s Mantle Intimate Wash Lotion
Dr Teal’s Lavender Soaking Salt Solution
BEST NEW PERSONAL CARE PRODUCT
Laboratoire Saint Côme Deover Natural Body Deodorant
Verdan XTRN DEO ACTION EXTERNE
HOLLYWOOD BROWZER
Superdrug: Five Blade Compact Razors
Sunamar Non Heating Liposoluble Hair Removing Wax
Salt Of The Earth Pure Aura Lavender and Vanilla Natural Deodorant Roll On
BEST NEW SUN CARE AND TANNING PRODUCT
CLEANTAN A TAN WITH BENEFITS SELF-TANNING Quickie Concentrate
Tancream All-in-One Self Tan and Bronzer SPF50
Bellamianta Crystal Clear Rapid Self-Tanning Mousse
MoroccanTan Moroccan Accelerated
Frezyderm: Sun Screen Velvet Face SPF 50+
Solar D Sunscreen
Sienna X 1 HOUR TINTED SELF TAN LOTION
smpl Protective Sunscreen SPF30
Piz Buin Tan & Protect Tan Intensifying Sun Spray
BEST NEW HANDS AND NAIL PRODUCT
BALADE EN PROVENCE Apple Hand Cream
Kester Black Rouge Nail Polish
Kester Black Pantone Pinot Noir
Kester Black Dasher
Semilac Flash Sunlight Effect
NeoNail Aquarelle Collection
Alteya Organics Organic Hand Cream Rose Oil Age Defense
Frezyderm Dermofilia Hand Cream
NAIL LOOK BIO nail polish
Gelish PolyGEL
K-GLO Nourishing Safflower Seed Oil Two-Layer Hand Mask Gloves
Noelle Australia Wilderness Hand Cream Wardrobe
Top, Male, Body Care, Ethnic, Fragrance, Hair, Make-up, Natural & Organic, Electrical, Skin Care
Brand Innovation
BEST NEW DESIGN AND PACKAGING
Feelunique x Charlotte Tilbury Stars of the Red Carpet
BULLDOG Skincare For Men Sugarcane Packaging
EJO Beauty Set Box
Botany Naturals Hand & Body Lotion Nourish
WOW by Wojooh Fyunka Lipstuck
Carobels Beardburys The Pomade Kit
O’right 100% Renewable Plastic Bottles
Emma Hardie Plump & Glow Hydrating Facial Mist
Glossy Make Up Blending Sponge
Trinny London Stacks
BEST SPECIAL INNOVATION
Organic Colour Systems Rep-Hair Follicle Strengthening System
Charlotte Tilbury Revolutionary Instant Magic Facial Dry Sheet Mask
Skin Physics Instant Lift V-Shape Vitality Mask
skin689 Creme Anti-Cellulite
Venus Skin Copper Peptide Hyper Moisture Refinisher
OMS Exfoliate & Resurface Home Therapy Kit
Reallyyy?! Eyebrow Extension
bea Skin Care AHA Rejuvenating Wands
SensatioNail Non Wipe Top Coat
SkinNinja
Origenials Dr Bald Shampoo
retro co. Beauty Pro App
Beverly Hills Formula PreciousPearl Enamel Remineralising Serum
YUANLI Anti-Acne Clear Essence
Neutrogena Visibly Clear Light Therapy Acne Mask
Emma Hardie Lift & Sculpt Firming Neck Treatment
Pro BIo Group CurlME2
JECCA Correct and Conceal Palette
STARSKIN Pro Micro-Filler Mask Pack
Sigma Beauty SigMagic Scrub
31st State 2-in-1 Hair & Body Wash
BEST NEW INTERNATIONAL BREAKTHROUGH BRAND
Beauty by Nicholas
O’Right
MT Metatron
Skin Physics
Botany Naturals
The Perfect V
Venus Skin
Infracyte LUSCIOUS LIPS
LOTUS DEFENSE Collection
Frezyderm
Rockface Sport
EJO Lifestyle
Spotlight Whitening
STARSKIN
Noelle Australia Australia Wilderness Delights
This Works
NOVEXPERT
T-LAB PROFESSIONAL
Top, Male, Body Care, Brand Innovation, Fragrance, Hair, Make-up, Natural & Organic, Electrical, Skin Care
Ethnic
BEST NEW ETHNIC PRODUCT
bea Skin Care Kojic Acid Radiance Bar
Venus Skin Miracle Pimple-Removing Toner
Pop Popular Facial Cream
sibuna Intensive Night Cream
Primal Beauty Hydrating Leave-in Conditioner
TREPADORA Babassu Quench Leave-in Curl Primer
INIKA Organic Certified Organic Liquid Foundation
NYLAH Super Botanicals Conditioner
Black Radiance TRUE COMPLEXION CONTOUR PALETTE
CREME OF NATURE Cider Vinegar Clarifying Rinse
REVLON REALISTIC STRENGTHENING BUTTER CRÈME LEAVE-IN CONDITIONER
cantu LEAVE IN CONDITIONING repair cream
R&R Lemongrass Shea Oil
NIP+FAB CONTOUR PALETTE
Top, Male, Body Care, Brand Innovation, Ethnic, Hair, Make-up, Natural & Organic, Electrical, Skin Care
Fragrance
BEST NEW NICHE FRAGRANCE
Feminista
Tom Daxon Riven Oak
Luigi Borrelli Fragrances Cotton
BeauFort London IRON DUKE
RUTH MASTENBROEK Firedance
BOHOBOCO Olibanum Gardenia
LALIQUE NOIR PREMIER Illusion Captive
The Perfumer’s Collection by Christian Provenzano Patchouli Noir
BEST NEW FEMALE FRAGRANCE
SO...? FLORAL CRUSH
MILTON-LLOYD Perfumer's Choice No.8 Valerie
MILTON-LLOYD COLOUR ME neon pink
Top, Male, Body Care, Brand Innovation, Ethnic, Fragrance, Make-up, Natural & Organic, Electrical, Skin Care
Hair
BEST NEW HAIR PRODUCT
IROHA Hair Mask Cap SAUNA REPAIR
HAIRBURST Shampoo & Conditioner for Longer, Stronger Hair
O’right Caffeine Botanical Scalp Revitalizer
My. Haircare infuse My. colour platinum wash
Roholm Ltd inverse hair conditioning system
PHILIP KINGSLEY Elasticizer Coconut Breeze
Wella Professionals WELLAPLEX No3 Hair Stabilizer
Coco & Eve Like a Virgin Hair Masque
BEST NEW HAIR STYLING PRODUCT
RICH Pure Luxury Volumising Texture Shake
Daroko Ltd The Power Styler Detangle Brush
WetBrush Pro Detangler
MONTIBELLO Smart Touch 12-in-1 Bi-Phase Conditioner
Blessix Hair Silk + vitamins + gold shine
PHILIP KINGSLEY Instant Beach
EIMI Mistify Me Strong
Top, Male, Body Care, Brand Innovation, Ethnic, Fragrance, Hair, Natural & Organic, Electrical, Skin Care
Make-up
BEST NEW LIP PRODUCT
WUNDER2 WUNDERKISS Satin Lip Oil
NUDESTIX Magnetic Matte Lip Pencil
GARBO & KELLY Rock Matte Liquid Lipstick
Luscious Cosmetics Heartbreaker Matte Lipstick
wet n wild MegaLast Liquid Catsuit Lipstick
MEMI Satin Luxe Lipstick in You Wish
Grande Cosmetics GrandeLIPS Hydrating Lip Plumper
GREEN PEOPLE Velvet Matte Lipstick Damask Rose
Charlotte Tilbury Hollywood Lips
BLACK RADIANCE Perfect Tone Matte Lip Creme
BEST NEW EYE PRODUCT
WUNDER2 Super-Stay Liner in Glitter Emerald
COLLISTAR MASCARA VOLUME UNICO
GARBO & KELLY Femme Fatale Duo Eyeliner
Moxi Loves Eye Catcher
Reallyyy!? Eyebrow Extension
HUDA BEAUTY Desert Dusk Eyeshadow Palette
MEMI Millennial Eyeshadow Palette
Sigma Beauty Warm Neutrals Volume 2 Eyeshadow Palette
EYLURE x Vegas Nay Brow & Shadow Pro Palette
TEMPLE SPA A STROKE OF GENIUS SERUM MASCARA
Grande Cosmetics GrandeLASH-MD
BEST NEW MAKE-UP BASE PRODUCT
WUNDER2 Perfect Selfie HD Photo Finishing Powder
NUDESTIX Nudies All Over Face Color Glow
NUDESTIX Nudies All Over Face Color Matte
Trinny London BFF CREAM SPF30
Alice in Beautyland BEAUTY ME mineral foundation
Wow by Wojooh Flawless Matte
Profusion Cosmetics Trendsetter Collection Pro Face
EX1 Cosmetics DELETE FLUIDE CONCEALER
HUDA BEAUTY #FauxFilter Foundation
MEMI Perfecting Radiance Primer
1 Foundation One Drop Miracle (Air Tint Foundation)
Black Radiance True Complexion Loose Setting Powder
Charlotte Tilbury Brightening Youth Glow
Top, Male, Body Care, Brand Innovation, Ethnic, Fragrance, Hair, Make-up, Electrical, Skin Care
Natural & Organic
BEST NEW NATURAL PRODUCT
Urban Veda Sandalwood + Botanics Soothing Facial Oil
Roholm Ltd inverse hair conditioning system
INIKA Organic Long Lash Vegan Mascara
TROPIC Whipped Body Velvet
Botany Naturals Conditioner containing flame tree, petitgrain and moringa oil
Organic Island Vita-Bright Radiance Serum
Skin Physics OXYGEN-C Over-Night Restoring & Contour Treatment Cream
NADUR Genie 100% Natural 2 in 1 Water Soluble Oil Cleanser & Make-up Remover
Pretty Athletic Hydration Kick Gel Body Moisturiser
All Natural Goat Milk Soap
Body Boom Coffee Scrub with Active Charcoal
Yes To Tomatoes Detoxifying Charcoal Peel-Off Mask
Elixirs of Life Gentle Face Exfoliator
Naturaline Swiss Cosmetics Aloe Vera Eyebright Eye Make-Up Remover
O’right Caffeine Botanical Scalp Revitalizer
This Works evening detox clay mask
LOVEKINS Nurturing Camel Milk Baby Soap
BEST NEW ORGANIC PRODUCT
INIKA Organic Certified Organic Cream Illuminisor
LeSoie Joie Organic Aloe Vera Natural Sugar Scrub
Alteya Organics Bio Damascena Rose Otto Regenerating Concentrate
TEAM DR JOSEPH Ultra Hydration Serum
Organic Island Restructuring Eye Crème
Natura & Benessere PROTECT & REPAIR Wonder Cream
Arganic Cosmetic Argan Oil
The PÜRE Collection Intense Serum
EliRose Skincare Nourishing Organic Serum
Natural Spa Factory Lifeline - 100 Percent Organic Baobab Oil
Top, Male, Body Care, Brand Innovation, Ethnic, Fragrance, Hair, Make-up, Natural & Organic, Skin Care
Electrical
BEST NEW ELECTRICAL PRODUCT
retro co. The L.E.D. Fast Facial Mask
Nu Skin ageLOC LumiSpa
Hot Tools Professional CURLBAR
Top, Male, Body Care, Brand Innovation, Ethnic, Fragrance, Hair, Make-up, Natural & Organic, Electrical
Skin Care
BEST NEW ANTI-AGEING PRODUCT
Absolute Collagen Daily Dose of Beauty
Avon Anew Reversalist Infinite Effects Night Treatment Cream
bea Skin Care AHA Rejuvenating Wands
Delocean+ Youth Renewal Emulsion
retro co. Fresh-Squeezed Vitamin C Serum
Natura & Benessere Protect & Repair Pure Complex
VENUS SKIN Beauty Revival
Aisle 8 DCL SKINCARE C SCAPE HIGH POTENCY NIGHT BOOSTER 30
YUANLI Daily VV Vitalizing Serum
NIVEA Q10 plus C Anti-Ageing Skin Sleep Cream
Novawhite 20% L-ascorbic acid anhydrous gel
IDS Skincare IDS Rejuvenating Complex
BEST NEW PREMIUM ANTI AGEING PRODUCT
COLLISTAR PRECIOUS PEARLS FACE AND NECK Boosted Repair Brightness Detox Effect
Beauty By Nicholas Omega Hydroxy
RUSKHA Concentrated Youth Elixir
PRAI Beauty AGELESS Throat Concentrate
Institut Esthederm Intensive Hyaluronic Serum
MT METATRON MT Stem Eye Cream
SKIN PHYSICS Advance SUPERLIFT Neck Lifting & Firming Cream
GIGI 3D Hyalu Fill Multi Power H.A Booster
ALTEYA Organic Rose Otto Regenerating Concentrate Bio Damascena
O’right Goji Berry Age-Defying Concentrate
PANPURI LOTUS DEFENSE Face Treatment Oil
STARSKIN Lifting Lace Face Mask
JANSSEN COSMETICS Night Recovery Serum
SKIN DOCTORS Potent Vit. C 50 Ampoules
VENUS SKIN Copper Peptide Hyper Moisture Refinisher
Timeless Truth Mask Multipeptide Revitalising Bio Cellulose Mask
TEMPLE SPA TRUFFLELIXIR SUPER LUXE SERUM
VENUS SKIN Forever Youth Activator
Murad Retinol Youth Renewal Serum
BEST NEW SKIN CARE PRODUCT
DrGL Skin Repair
O’right Goji Berry Lucent Intensifier Serum
Perfect Canvas
SKIN PHYSICS Oxygen-C Super Serum
Botany Naturals Refining Serum
PESTLE & MORTAR Recover Eye Cream
VERACOVA Micellar Water Extreme Cleansing And Make-Up Removal
VENUS SKIN Copper Peptide Active Watering Moisturizer
BIODERMA Atoderm SOS Spray
Yes To Tomatoes Detoxifying Charcoal Micellar Cleansing Water
Better Skin Lava Magik
NOVEXPERT Booster with Vitamin C
NIVEA Micellair Skin Breathe 3 In 1 Make-Up Remover
SWISSFORCE Pharma AGCouperose Thread & Spider Veins Balm
Frezyderm Sensitive Red Skin Facial Cream
Neutrogena Hydro Boost Supercharged Booster Serum
LA CANOPÉE Mist with anti pollution agents
ARK Skincare Hydrating Beauty Mist
Eucerin DermoPURIFYER Skin Renewal Treatment
Forever Living Targeted Smoothing Exfoliator
BEST NEW PREMIUM SKIN CARE PRODUCT
Gold Yumehada Emollient Cream
Essentialle Revival Nectar Nourishing Face Oil
Embalm Skincare Luxurious Face Cream
COLLISTAR HYALURONICACID MOLECULAR SPRAY moisturizing lifting
ECO BY SONYA DRIVER Glory Oil
ARCHEUS Botanic Repair Balm
Beauty by Nicholas Foundation No More
SKIN PHYSICS EYEFIX-360
LOOkX Retinol2ndG eye rescue
QMS Medicosmetics EpiGen Daily-Detox Serum
Sönd Midnight Feast Night Cream
VENUS SKIN ForeverYouth Activator
USPA Purifying Elixir
Colorescience All Calm Clinical Redness Corrector SPF 50
STARSKIN 7-in-1 Overnight Mask Pads
VINPEAUX Skin Care Canada VPx Grape-Seed Facial Oil/Pépins de Raisin Huile Faciale
This Works evening detox sprayon exfoliant
LU-MIEL DIAMOND BRIGHT Flawless Whitening Essence
MT METATRON MT Contour B Cream
PANPURI LOTUS DEFENSE Brightening Serum
BEST NEW FACE MASK
T-ZONE Charcoal & Bamboo Peel Off Mask
LIVING NATURE 100% Natural Bee Venom Mask
NIP+FAB Glycolic Fix Bubble Mask Extreme
REN Evercalm Ultra Comforting Rescue Mask
SKIN PHYSICS Ultimate Radiance Diamond Mask: Instant Hydration & Power Lift
SHILLS Acne Purifying Peel-off Black Mask
ECO BY SONYA DRIVER Face Compost
VENUS SKIN New-Born Foaming Mask
MILU Go Get Your Detox Bubble Foam Sheet Mask
Bees Brilliance Original Manuka Honey Mask
la Promiskin Ultra Whitening Mask
Aeria Skin Brightening & Soothing Eye Mask
Yes To Grapefruit Vitamin C Glow-Boosting Mud Mask
Feeligold LE PATCH Micro- Stimulation Patch
STARSKIN JuiceLab Power C+ Booster Mask
Oh K! Pearl Hydrogel Mask
Charlotte Tilbury Revolutionary Instant Magic Facial Dry Sheet Mask
Murad Hydro-Glow Aqua Peel
AMOUR NOIR Magnetic Face Mask
MANUKA DOCTOR ApiNourish Lavender Mask
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