In today’s beauty industry brands are expected to keep up with their tech-savvy consumers by being everywhere at once. At this year’s Beauty Symposium, which aims to bring fresh thinking to the beauty business, Herbie Dayal, CEO of KMI Brands, discussed the pros and cons of social media, and here he shares his insights with Cosmetics Business…
Herbie: Being everywhere at once with a brand is one thing – however, making sure the communication and engagement is as seamless and as omnipresent as the product is another. So how are brand owners meant to deal with the bewildering array of opportunities for communication and distribution?
The World Economic Forum in Davos has been debating the impact of something similar: the fourth Industrial Revolution. In the words of its Chairman Klaus Schwab: “It is characterised by a fusion of technologies. The possibilities of billions of people connected by mobile devices, with unprecedented processing power, storage capacity and access to knowledge, are unlimited. We stand on the brink of a technological revolution that will fundamentally alter the way we live, work and relate to one another. In its scale, scope and complexity, the transformation will be unlike anything humankind has experienced before.”
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