RPC adds shelf appeal to S&H’s Taft Power Gel 1-Aug-2011

RPC Kutenholz has worked with Schwarzkopf & Henkel on the brand owner’s relaunch of its 300ml Taft Gel bottle. The bottle features striking handle recesses for exclusive on-shelf appeal. RPC produces the clear PETex bottles on a fully electric extrusion blow moulding line and as part of the moulding process the seam on the base of the bottle – visible when the pack is inverted on shelf – is specially treated for a ridge-free surface. Taft hair gel is sold throughout Europe.