Actress Rachel Bilson has been revealed as a spokesperson for lip balm brand ChapStick in the US.
The 34-year-old, made famous from her role as Summer Roberts in US drama series The O.C., will star in a television and print ad marketing campaign that aims to communicate the importance of looking after the skin on the lips. The campaign will promote ChapStick Total Hydration 100% Natural, which comes in two flavours, Fresh Citrus and Soothing Vanilla.
Bilson stars in The O.C. and Hart of Dixie
Bilson said: “Living a busy life on and off the camera, I do take the necessary time for my skincare routine, as well as keeping my look fresh and natural, which is why partnering with ChapStick was an easy fit for me since I always have ChapStick on hand to take care of both my lip care and beauty prep needs.”
Donna Barker, Senior Director of ChapStick, added: “The goal of our campaign is to open consumers’ eyes to overall lip and skincare needs since the lips are one of the most sensitive areas of skin on the body. Rachel Bilson embodies our consumer who focuses on a balance of both beauty and skincare, making her the perfect candidate to represent the brand’s expertise of skincare for lips.”
