Rhodia launches rheological agent 21-Oct-2011

Rhodia has developed a new rheology modifying polymer for personal cleansing solutions. Rheomer 33, a hydrophobicaly-modified alkali-swellable emulsion polymer, is claimed to provide efficient thickening, shear-thinning rheology and good suspension properties in low to medium surfactant systems. It is suitable for shower gels, body and facial washes and shampoos, and facilitates the suspension of beads and particles while allowing the exhibition of ultra high clarity, richness and good foaming properties in end products.

“Rheomer 33 is an excellent addition to Rhodia’s rheology portfolio,” commented Stewart Warburton, global marketing director for home and personal care market, Rhodia Novecare. “It opens the door to effective product development at low surfactant levels, providing suspending power and enhancement of sensorial properties such as product texture, foam and skin after feel. It is a true innovation that allows our customers to innovate.”