SSCR buys Bull Frog sunscreen brand

Published: 11-Feb-2013

Part of brand owner’s long term diversification strategy


Florida based brand owner Sun & Skin Care Research LLC (SSCR) has completed the acquisition of sunscreen brand Bull Frog from Chattem Inc, a division of Sanofi US. Bull Frog, which launched in California in 1985, is best known for being the first sun care brand to mass market combination inspect repellent and sunscreen products under the Bull Frog Mosquito Coast name.

Commenting on the acquisition, Steve Taylor, CEO of SSCR, said: “Bull Frog is an iconic brand that we believe will respond positively to our laser focus on the sun care category and our commitment to growing brands through innovation, advertising and best in class retail service.

“This acquisition is consistent with our long term strategy, which includes growing our sun care portfolio with clearly differentiated offerings as part of a broader diversification strategy.”

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