Sanctuary Spa announces launch of new brand called Being

Published: 10-May-2017

PZ Cussons describes the new products as ‘fresh AF’, as it takes on the millennial category with a 100% digital communications strategy

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Sanctuary Spa is due to launch a new sub-brand aimed at 18-25-year-olds called Being.

The body care and bathroom product brand is described as a ‘bold, sassy, young brand targeting every she, he and ze in Generation Z’.

Jacqueline Burchell, Global Marketing and Product Development Director for PZ Cussons Beauty, said: “Our products are as fresh AF (as these youths might say) and we’re setting a new beauty standard which we believe is reflective of this generation and our brand.”

Pushing boundaries

Nine products will be based around five fragrances including: Salted Caramel & Macadamia;

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