Sanctuary Spa is due to launch a new sub-brand aimed at 18-25-year-olds called Being.
The body care and bathroom product brand is described as a ‘bold, sassy, young brand targeting every she, he and ze in Generation Z’.
Jacqueline Burchell, Global Marketing and Product Development Director for PZ Cussons Beauty, said: “Our products are as fresh AF (as these youths might say) and we’re setting a new beauty standard which we believe is reflective of this generation and our brand.”
Pushing boundaries
Nine products will be based around five fragrances including: Salted Caramel & Macadamia;