US fragrance subscription company Scentbird has secured US$18.6m in series A funding.
The direct-to-consumer brand is expected to use the cash injection to accelerate product innovation and market expansion by boosting consumer experience and recruitment.
"We are excited to launch Scentbird into the next stage of its growth," said Mariya Nurislamova, CEO and co-founder of Scentbird.
“Attracting investors who understand the unique digital landscape and what we offer consumers, will bolster our position in the beauty industry on a larger scale.”
Funding was led by Goodwater Capital, a consumer technology firm, and Y Combinator, Rainfall Ventures, FundersClub, Soma Capital, Scrum Ventures, ERA.
Nurislamova added: “This funding shows the investors' confidence in our team, the market opportunity, and our mission.
“It will allow us to keep moving at a fast pace while cultivating the creativity and technology to continually build our brand."
Founded by Nurislamova, Sergei Gusev, Andrei Rebrov and veteran beauty marketer Rachel ten Brink in 2014, Scentbird now has more than 250,000 subscribers.
Since its launch, Scentbird has expanded into men’s fragrance and own-brand products.
