Scentbird takes flight to US

Published: 14-Apr-2015
Fragrance Retail

The beauty subscription service targets women aged 18-34

You need to be a subscriber to read this article.
Click here to find out more.

Positioned at the intersection of e-commerce, subscription boxes and online fragrance recommenders, Scentbird fragrance subscription service is set to launch in the US from mid-April.

Not yet a Subscriber?

This is a small extract of the full article which is available ONLY to premium content subscribers. Click below to get premium content on Cosmetics Business.

Subscribe now Already a subscriber? Sign in here.
See more

You may also like

Fragrance

Estée Lauder Companies to cut up to 3,000 more jobs in ‘pivotal’ year for turnaround

Read more
A strong Q3 for Estée Lauder Companies (ELC) has prompted an upgrade to the beauty giant’s outlook for the full 2026 fiscal year, signalling progress in its ‘Beauty Reimagined’ turnaround plan, which will now see up to 10,000 jobs cut

Trending Articles

  1. Puig CEO gives update on Estée Lauder Companies merger ‘situation’ Jose Manuel Albesa, CEO of Puig, confirmed during a Q1 2026 earnings call that the company’s merger talks with Estée Lauder Companies are ‘ongoing’, but ‘no agreement has been reached’ yet
  2. You need to be a subscriber to read this article.
    Click here to find out more.
    Beauty’s 2026 peach obsession offers something sweet in troubled times From Mona Kattan’s Kayali launching a new peach-drenched perfume, to P.Louise’s latest Peaches & Dreams subscription box, the juicy fruit is back in a big way. But can this resurgence buck the fruit-themed trend’s flash-in-the-pan track record?
  3. You need to be a subscriber to read this article.
    Click here to find out more.
    Escentric Molecules unveils Selfridges pop-up to mark launch of debut cologne The chemistry-focused fragrance brand will be taking over Selfridges’ Ground Floor Beauty Hall in London, UK, to celebrate the launch of the brand’s first-ever cologne, Cologne One
  4. You need to be a subscriber to read this article.
    Click here to find out more.
    Cosmetics Business Picks: 10 new beauty launches for April 2026 This week’s biggest beauty launches include effective skin care for newborns and babies, Dyson’s technology shrunken down to travel size, a mint-green colour correcting powder from Laura Mercier and a limited-edition drop from Half Magic inspired by HBO’s Euphoria
  5. You need to be a subscriber to read this article.
    Click here to find out more.
    The Ordinary takes swipe at ‘overinflated language’ used to sell beauty via global pop-up The Ordinary’s grocery store experience, taking place in six cities globally, claims to reveal the ‘buzzwords and tactics’ brands use to justify inflated prices, stating: ‘if beauty mark-ups were applied to everyday groceries, we would never stand for it’

Upcoming event

Cosmoprof CBE ASEAN Bangkok

24-26 June 2026 | Bangkok, Thailand See all

You may also like

Fragrance

Estée Lauder Companies to cut up to 3,000 more jobs in ‘pivotal’ year for turnaround

A strong Q3 for Estée Lauder Companies (ELC) has prompted an upgrade to the beauty giant’s outlook for the full 2026 fiscal year, signalling progress in its ‘Beauty Reimagined’ turnaround plan, which will now see up to 10,000 jobs cut
Retail

Hailey Bieber’s Rhode is coming to Sephora Europe – everything we know so far

The e.l.f. Beauty-owned brand, founded by Bieber, is set to enter Sephora stores across Europe following success in the retailer’s US, Canada and UK locations
Recruitment

Maison Francis Kurkdjian’s Marc Chaya steps down as CEO and President

Chaya, who founded the luxury fragrance house with Francis Kurkdjian in 2009, will remain as an advisor to its owner LVMH
You need to be a subscriber to read this article.
Click here to find out more.
Fragrance

Beauty’s 2026 peach obsession offers something sweet in troubled times

From Mona Kattan’s Kayali launching a new peach-drenched perfume, to P.Louise’s latest Peaches & Dreams subscription box, the juicy fruit is back in a big way. But can this resurgence buck the fruit-themed trend’s flash-in-the-pan track record?
You need to be a subscriber to read this article.
Click here to find out more.
Fragrance

Escentric Molecules unveils Selfridges pop-up to mark launch of debut cologne

The chemistry-focused fragrance brand will be taking over Selfridges’ Ground Floor Beauty Hall in London, UK, to celebrate the launch of the brand’s first-ever cologne, Cologne One
You need to be a subscriber to read this article.
Click here to find out more.
Hair Care

Luxury department stores are slowly becoming a one-stop shop for beauty treatments

From mani-pedis and medical aesthetics to everything in between, luxury department stores are slowly becoming a one-stop shop for beauty treatments. But how does this in-store offering benefit both the retailer and its professional partners?
Fragrance

Puig CEO gives update on Estée Lauder Companies merger ‘situation’

Jose Manuel Albesa, CEO of Puig, confirmed during a Q1 2026 earnings call that the company’s merger talks with Estée Lauder Companies are ‘ongoing’, but ‘no agreement has been reached’ yet
Subscribe now