21-Apr-2011

Search Insights, Social Media and Mobile

KGS Global has just announced that Emily Culp, Vice President of Clinique’s Global Digital/Consumer Marketing & Media Group will deliver the presentation live from New York at this year’s InnoCosmetics Europe (Innovation in Cosmetics and Personal Care Industry) event in Paris on June 8&9 2011. The title of her presentation is: The Consumer Connection; Optimising New Channels of Communication to Get Nearer to the Consumer.

According to New York –based Luxury Lab, Clinique is number one in its “Digital IQ Index of Beauty brands”. The index quantifies the digital competence of 4 beauty brands by accessing brand websites, digital marketing strategies, social media initiatives and mobile applications.

"We are delighted to have Emily Culp deliver a presentation on The Consumer Connection at InnoCosmetics Europe and we know attendees will benefit from her knowledge and experience” said Lisanne Vos, Chief Creative Officer at KGS Global.

Emily’s presentation will focus on 3 main topics:
• Search insights. How Clinique leverages them to gain insights + launch.
• Social media. How to leverage new social media channels (Facebook, Insiders etc.) for feedback on current products, for input into future products and create advocacy.
• Mobile. How Clinique is exploring this channel (qr codes to iphone apps) to connect with consumers 24x7.

"With a career that oversees the strategy, development and execution of Global Digital, CRM & Media programs for Clinique, Emily Culp is in a unique position to provide a high level view on optimising new channels of communication to get nearer to the consumer," Vos continued.

Working closely with Clinique’s Product, Marketing & Creative teams, Emily ensures that all of Clinique’s amazing products are effectively and thoughtfully represented in a 360 capacity.

“Our goal is to not only establish Clinique’s presence in new channels, but also to utilize the unique ability of technology to create a valuable relationship with the consumer. The programs we develop engage with her, bring her into a conversation and maintain that rapport consistently through multiple touchpoints in her life. In turn, we are able to listen, learn and evolve our strategy based on the insights of the people that matter most– our customers.”

Since starting the Clinique Digital Marketing Group in 2008, Emily has led varied initiatives in CRM, social media & digital marketing. She ran the development and launch of the in-store skin diagnostic computer currently being piloted in the US. She has also launched successful cross channel media campaigns for Even Better Clinical, 3-Step Skin Care System, Youth Surge Moisturizer & High Impact Lip Colour. In social media, Emily has implemented a global strategy in addition to directing the launch of Clinique’s Twitter and YouTube pages.

“At Clinique, educating and empowering users is part of our process. Social media has served as a catalyst for both by making the brand more accessible to consumers in addition to providing outlets for them to share feedback with Clinique as well as their friends.”

Some of the other speakers confirmed include:
Daria Myers – SVP Global Innovation and Sustainability, Estee Lauder Companies, Graham Cross- Director Global Commercial Alliances and Innovation Acceleration, Unilever, Bas Schneiders- Head of International Strategic Sourcing and Corporate Sustainability, Weleda Group, Francis Quinn, Director Sustainable Development, L’Oreal,
Federico Trovato, VP Consumer and Market Intelligence, Philips Consumer Lifestyle,
Dr. Ralph Schimpf, Corporate Director Prototyping, Beiersdorf, and more!

InnoCosmetics is an invitation-only event that connects senior decision makers from major cosmetics manufacturers and raw material suppliers and inspires them to succeed in the rapidly changing, highly competitive cosmetics and personal care industry.

Click here to request InnoCosmetics Europe registration form

Click here for more information about the event

Join us at InnoCosmetics Europe for an exciting and motivational dose of reality about innovation for cosmetics and personal care practitioners. See you there!

InnoCosmetics Team



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