Sephora has unveiled the first of its new-look shop-in-shops in Switzerland, partnering with domestic retailer Manor. This is the first time that the LVMH retailer has had a physical presence in Switzerland.
The location is Manor’s Cornavin Street store in Geneva and the plan is to expand to six stores within French-speaking areas of the country during 2016. The store will expand into other regions next year.
The new-look concession, which will eventually be rolled-out worldwide, measures 100 sqm and features the guiding principles of “test, play, learn”. It comprises proprietary elements including Gift Factory, Beauty Bar and a Benefit Brow Bar. A Sephora representative told Cosmetics Business that the store will stock Sephora exclusives such as Make Up Forever, Too Faced and Marc Jacobs.
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