More and more women in their 40s and 50s feel it is possible to remain beautiful at any age. They live through these ages differently than before, embracing the fact that they are not just getting older, but more experienced. The wisdom they gained through their lifetime makes them look radiant, reflecting the confidence they feel about themselves.
True to its premise of providing innovative ideas as a source of inspiration for its customers, Lubrizol Skin Care has created a selection of formulated solutions based on this new perception of beauty, presented under a concept of SERENE BEAUTY.
SERENE BEAUTY. Reflecting Expertise.
We are living in the age of SERENE BEAUTY. The person we project is who we really are without masks or shields. Every day and every experience of our life are depicted on our skin and all those stories that are about to become ours will be written on it as well. SERENE BEAUTY means to reflect your expertise, to show how the passage of time makes you exactly who you are.
With the aim of helping women to feel beautiful throughout all the stages of their life, Lubrizol has selected a set of six formulations and depicted them under the following three conceptual approaches to serene beauty.
TIME, APPRECIATED: Reconciled with time
Time is no longer the enemy, it becomes an asset. As time passes, women gain experience and confidence, they feel stronger and more serene about themselves. It is also about staying who I am, the longest possible.
THE REAL ME: Reconciled with myself
More and more celebrities expose their real image through “wake-up” and “no-make up” selfies published on social media, and advertising campaigns feature “not so perfect” models that are closer to a normal person. It is the real beauty that counts and is expressed.
ESSENTIAL WISDOM: Reconciled with nature
Going back to what is truly essential is the new trend. Environmental awareness has become an important factor in all consumers’ buying decisions. Individuals are looking for products inspired by nature and produced using clean and smart technology to help them maintain a serene mind in a beautiful and healthy body.
To discover these new formulations, visit www.lipotec.com.
Click here to learn more from:
Lipotec
www.lipotec.com/en/products/serene-beauty/
Lubrizol
www.lubrizol.com/PersonalCare/Markets/SkinCare.html
