Colour cosmetics brands are increasingly working with make-up artists, recognising the benefit they can bring in retail, marketing and innovation/NPD, as Lisa Potter-Dixon, Head Make-Up and Trend Artist at Benefit Cosmetics, explains
How did you start out in the industry and begin working with Benefit?
Through a lot of hard work and blagging! My mum was a model in the 80s, so I was always surrounded by make-up. I used to spend hours painting my Girls’ World doll’s head and when my four sisters came along, they became my very own live models! I started at Benefit as its Covent Garden Boutique Manager eight years ago. I put myself forward for every opportunity and used to offer my make-up services to any journalist I could find to make a name for myself within the industry. Over time, I suggested that Benefit needed a head make-up artist and that I knew the perfect person. With the support from my bosses, this dream became a reality.
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