Sizing up the competition

Published: 19-Jan-2015

More bath, shower and soap brands are offering extra-large formats to meet consumer demands for value for money

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More brands are answering to consumer demands for value for money by launching new bath, shower and soap products in extra-large, budget-conscious sizes



1 Neutralia (Garnier/ L’Oréal) launched L’Huile de Douche & Bain Nourissante in a “generous” 500ml pump format in order to “meet the needs and expectations of all the family”. The nourishing bath and shower oil, which is the first Garnier-made shower oil, also responds to the 44% of women who have dry or very dry skin.

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