Small Business Saturday is due to return to the UK on 5 December. Last year 16.5 million adults were said to have shopped on the date last year, spending a total of £504m with independent retailers.
The event was sponsored by American Express again, with cardmembers offered a £5 statement credit each time they spend £10 or more with a registered card at participating small retail stores from 5-20 December.
American Express also ran a national advertising campaign celebrating "the heroes of our high streets". Small businesses were also offered free access to the American Express Ad Creator tool which allowed them to make personalised digital ads to promote the event.