Smart Beauty launches hair dye in conditioning format

Published: 2-Feb-2016
Hair Care

Smart Beauty has created a new format for refreshing coloured hair. Express-Colour (£6.99) can be applied like a conditioner and works to revive colour and cover greys in just three minutes.

The formula is free from ammonia, peroxidem, parabens and PPD. It is packaged in a resealable jar containing up to five applications in a pack. The product comes in eight salon-compatible shades: Platinum Blonde, Ash Blonde, Honey Blonde, Chestnut, Copper Brown, Warm Brown, Rich Red and Mahogany.

The effects of the product are said to last 5-6 washes, while the conditioning formula adds shine, leaving the hair glossier and healthier-looking. Express Colour can be used between salon trips or on natural hair.

Launch: out now

  • Companies:
  • Smart Beauty
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