Smashbox has teamed up with California-based neon light artist Meryl Pataky for its latest colour innovation.
The Estée Lauder brand has brought out a series of limited edition make-up kits in neon-coloured packs called Light It Up Holiday Collection (£19.50-£42).
Tapping into the trend for matte lips, the brand has included a Lipstick + Lip Mattifier Set. With six Be Legendary lipsticks inside, the set also includes an Insta-Matte Lipstick Transformer, which gives any lipstick a matte finish.
Other sets include: Mascara + Primer Set, Glossed to Go Set, Face. Eyes. Lips., Primer Duo Set, 3 Mini Palette Set: Contour. Eyes. Lips., L.A. Lights Palette: Contour. Blush., and Essential Brush Set.
The most expensive set is the brush set, which contains five brushes developed by make-up professionals at Smashbox’s LA studio.
Launch: out now