St Tropez has expanded its best-selling In Shower Tanning Lotion range with a new deeper shade and updated formula.
The In Shower Tanning Lotion Golden Glow Medium (£14.50) is said to offer the same time-saving benefits of the original product, which was the brand’s most successful launch to date, with a deeper colour pay-off.
The product is designed for application in the shower. Users must apply the product to wet skin, leave it on for three minutes and then wash off. The product gives a gradual, natural-looking tan after three uses. The new Medium shade is said to give a darker, more intense glow than the original Light.
Jacqueline Burchell, Director of Global Marketing and Product Development at St Tropez, said: “It’s a balanced blend to give a deeper, golden glow and a really natural-looking tan.”
The new product also benefits from an updated formula that includes a new DHA blend and a jojoba ester. Almond oil also offers enhanced hydration said to last up to 24 hours after application.
Launch: out now
