Stella fragrance addition for Angry Birds

Published: 5-Nov-2014

Spanish fragrance licensor Air-Val has added a new fragrance collection to the Angry Birds line.

The new collection is named Stella, after the pink bird in the best-selling videogame franchise. The collection, which is aimed at the younger consumer, comprises eight skus: 50ml Stella eau de toilette (€12 ); 50ml Stella eau de parfum (€20); a toiletry bag with a 50ml edp and lip balm (€29); a set of four Stella miniatures (€29) and personal care products, costing between €6 and €15 and including a 100ml Stella body spray and money box, 300ml Stella shower gel, 300ml Stella shampoo and 200ml Stella body spray. The edt and edp have slightly different scents. Notes for the edt include bergamot, jasmine, vanilla and amber, while those for the edp include mandarin, rose, jasmine and musk.

The bottle for the fragrance is pink and spherical, with the bird’s face on it, and is housed in pink packaging with a clear front that shows the bottle inside. “Stella is the new lifestyle icon for millions of fans that love her funny personality and her spirit of heroism,” Olga Fajeda Vilarrasa of Air-Val told Cosmetic News Weekly. Other brands handled by Air-Val include Spider-Man, Dora the Explorer and Hello Kitty, as well as Disney brands such as Minnie Mouse.

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