Superdrug embraces 'beauty without bias' for new inclusive focused pop-up

By Sarah Parsons | Published: 25-Jul-2018
Retail Marketing

The British health and beauty retailer collaborated with four beauty influencers, including The Plastic Boy, to create the inclusivity promoting London store

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Superdrug is tapping into male make-up and gender neutral beauty as the retailer unveils its second UK pop-up of the summer.

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