Pure Beauty

Superdrug sponsors Gay Star News for Pride events

Published: 23-Jun-2016

Retailer sponsors magazine during Pride

Superdrug is supporting the LGBT community by sponsoring magazine Gay Star News during the UK’s Pride festival.

The retailer will supply branding, products and advertising for the event as well as support on social media.

Gay Star News will be handing out goody bags for participants at Pride events in London, Bristol, Manchester, Brighton and Glasgow. The bags will be printed with the Superdrug logo and contain Superdrug products including shower gel and discount vouchers.

Matt Walburn, Superdrug Customer & Marketing Director, said: “We love surprising and delighting our customers and the LGBT community is no exception. We are proud to support Gay Star News by supporting their activities during Pride season.”

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