Surfachem Group Ltd, a 2M Holdings Limited Company (UK) (Surfachem) and Vitrine Quimica Ltda. (Brasil) (Vitrine) announce the formation of their joint venture Surfachem Brasil Ltda., for the distribution and supply of specialty chemicals to the Personal Care, Household Care and Institutional & Industrial Care markets.
The new company will be headquartered in Guarulhos, Sao Paulo and will focus on supplying manufacturers of Household and Personal Care Products and Services throughout Brasil. Vitrine will transfer all of its activities, management and staff to the new venture and will manage all of Surfachem’s activities in Brasil.
Dr Richard Smith, Managing Director of Surfachem said: “We have been evaluating the potential of the Brasilian market over the past few years and have looked at a number of opportunities. We are very pleased to work with our new colleagues and partners from Vitrine as we both feel our values and business philosophies match and enhance one another’s.”
Surfachem sees Brasil as a logical step in its global expansion strategy to complement its existing position in the UK and Europe. “Surfachem Brasil Ltda. provides the platform from which to develop a regional presence and to provide our customers and supply partners with exceptional service and support” states Smith, Surfachem.
Vanderlei Lima, Vitrine Quimica's Business Director, said: "The first time we met Surfachem, we knew that it would be the right partner for us, adding know how in marketing intelligence, global sourcing knowledge and global marketing capabilities.” Vanderlei added: "We share a passion and excellence for our customers."
"This is exactly what we need to fulfil the needs of our market. From our side, Vitrine brings deep customer relationships to this partnership and the technical skills required to support our market and its distinct requirements", added Dr Ricardo Pedro, Vitrine Quimica's R&D Director.
