Swiss army knife manufacturer Victorinox has launched a women’s fragrance eLLa, inspired by ‘wanderlust’, according to the company.
The 75ml fragrance comes in an EDT concentration and has head notes of kumquat, fig leaves and lychee; heart notes of ginger, osmanthus and tuberose; and base notes of vanilla, amber and rosewood.
The clear glass bottle features a pink and silver actuator and a pink, textured wrap, which contains a mirror that flips out like the lens cap on a camera. There is also a pink carry strap like those found on cameras. The outer packaging is a pink, flowered box.
Victorinox is publicising the fragrance with the Maply app for Android. Contributors are asked to take images of an ‘eLLa walk’ around any city and post them on Instagram as a short walk that others might enjoy. The company also previewed the fragrance in September during Zurich’s Pink Ribbon charity walk in support of breast cancer.
The fragrance is available from Victorinox bricks-and-mortar stores in Geneva, Zurich, Brunnen and at Zurich Airport. Pricing has not been announced, but the company's other fragrances retail at about £25.
