Taking beauty cues from food packaging


Single-use servings, value-added packaging and considered colour choices are all worth bearing in mind as much in beauty stores as supermarkets

The right packaging can highlight aspects of the product that are important to 'green' consumers

While food and beauty are worlds apart when it comes to basic function, time-pressed and eco-conscious consumers are starting to expect the convenience and green traits they experience in the food aisle in beauty too, as Micheal DiFranco, VP of Marketing at custom packaging design company JohnsByrne, explains

Michael DiFranco

Effective product development and marketing strategies are continually evolving to reflect market trends and shifting consumer values.

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