Taylor Swift hits a high note

14-Nov-2014

Pop singer Taylor Swift is set to debut her latest fragrance, Incredible Things, at the end of November in Australia to coincide with the promotion of her latest album 1989 and her appearance on Australia’s version of X Factor.

The fragrance debuted in the US in October in Kohl’s department store. Developed in collaboration with Elizabeth Arden, it has head notes of pink peppercorn and grapefruit; heart notes of wild passion flower, vanilla orchid and imaginary suede flower; and base notes of white amber, creamy musk, Madagascar vanilla and Haitian vetiver.

The white bottle features a multicoloured watercolour design incorporating Swift’s profile, while the gold cap is embossed with her lucky number, 13. The fragrance is available in 30ml and 50ml formats, and a travel-friendly rollerball, as well as a gift set with body products.

At Kohl’s, Swift’s new fragrance retails for $39.50 for 30ml and $40 for a box set including the fragrance, a bath oil and body lotion. Swift’s previous perfumes include Wonderstruck, which launched in 2011; Wonderstruck Enchanted, which rolled out in 2012; and Taylor, the latest to launch, in 2013.

ncredible Things will appear in Myer department stories on 27 November, followed by David Jones department stores on 7 December.

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