The funds will be split between social and environmental projects under three consumer-voted categories
The Body Shop has announced it has raised £325,000 for The Body Shop Foundation thanks to its collaboration with street artist EINE.
The Body Shop Foundation is the charitable arm of the L’Oréal-owned brand and funds social and environmental projects around the world.
To raise the latest sum, The Body Shop donated £1.50 from each sale of more than 200,000 tubes of limited edition Hemp Hand Protector or Almond Hand & Nail Cream. The Hemp Hand Protector featured typography created by Ben Eine spelling out the message ‘Change’ on the front.
Consumers who bought the hand creams were also asked to vote for which cause they wanted to support. The majority voted for people and animals first followed by the planet and the ocean.
The funds raised from the hand cream sales exceeded expectations. Eine explained: "When The Body Shop first approached me about this project and said that together we could raise £300,000 for important causes, I didn’t hesitate to get involved.
"The fact that we surpassed the target and sold more hand creams with my Change artwork on it and have been able to donate £28K more is truly awesome. It proves that people still care about making positive change and are taking action into their own hands.”
The money was split between the three causes with £158,400 going to groups falling under the People & Animal banner, including Education For Nature; £110,028 being donated to Our Planet groups including ZimConserve; and £60,000 donated to Our Oceans groups, including North American non-profit organisation Clean Oceans International.
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