The L'Oréal-owned brand is extending its Bio-Bridges programme launched in the summer through to the 24 December
© Department of Wildlife & National Parks Pahang State Forestry Department Liz Clairborne & Art Ortenberg Foundation Wildlife Conservation Society
For Christmas 2016, L’Oréal-owned The Body Shop is putting its support behind the protection of endangered species.
The brand has plans to extend its current Bio-Bridges programme to cover the festive period.
The Bio-Bridges project aims to regenerate 75 million sqm of forest by 2020 in countries where endangered animals live including Vietnam, Malaysia and Indonesia.
Consumers who buy a specially selected gift from 1 November to 24 December will protect 1sqm of habitat.
Overall, The Body Shop aims to donate £200,000 to this cause over the Christmas period with 58% of the funds raised going to Vietnam, and 21%each to Indonesia and Malaysia.
To promote the campaign, The Body Shop is using the slogan: “The Wildest Christmas Ever” in-store and on digital marketing.
Christopher Davis, International Director of Corporate Responsibility at The Body Shop, explained that the campaign will fund projects to help protect animals including the Sumatran tiger, Malayan tiger, orangutan and the Asian elephant.
He said: “Just by buying a Christmas gift, our customers are doing something amazing to protect endangered wildlife and endangered habitats in one of three precious parts of the world.”
He added: “The Body Shop has always been committed to fighting cruelty against animals - we’re a vegetarian brand and were the first brand to campaign against animal testing for cosmetics – and we know our customers are passionate about cruelty to animals too.”
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