The Perfume Shop partners with Alzheimer’s Research

Published: 30-Apr-2014
Retail

The fragrance retailer will raise vital funds to support incredible research into smell (olfactory) processing in Alzheimer’s disease

The Perfume Shop has partnered with Alzheimer’s Research UK to increase awareness of dementia and raise vital funds to support ongoing research into finding preventions, causes, treatments and cures for dementia – a condition that one in three people over 65 will die with.

The Perfume Shop will be fundraising across its 262 stores nationwide in May to support dementia research.

From 17-26 May, people can tweet their favourite scent memory – such as their mother’s perfume on her scarf, a tropical holiday or their wedding day – to @theperfumeshop using the hashtag #TPSMemoriesMatter, and the retailer will donate £1 to Alzheimer’s Research UK for every post.

In addition, visitors to The Perfume Shop store during that week can opt for a £1 giftwrap, with profits donated to the charity.

  • Companies:
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  • A S Watson
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