The Perfume Shop raised £5,000 for Alzheimer’s Research UK from 1 October to 1 December 2015, by donating proceeds from its 5p carrier bag sales.
In total, 100,000 carrier bags were sold in The Perfume Shop stores in England over the two months. Since 2013, the fragrance retailer has raised nearly £70,000 for the charity and plans to continue fundraising efforts in 2016. The plastic bag levy came into effect in the UK in October last year.
The Perfume Shop has been raising money for Alzheimer's Research UK in a number of innovative ways over the years. Last year, the retailer hosted a "scented cinema" screening of film The Notebook.
Michelle D’vaz-Plant, Head of Brand at The Perfume Shop, said: “The Perfume Shop is incredibly proud to be working with Alzheimer’s Research UK. With memory loss being one of the key symptoms of Alzheimer’s, and sense of smell being a key memory trigger, we are delighted to be continuing to drive awareness of the work Alzheimer’s Research UK does and raising much needed funds. A bottle of perfume is more than just a scent, it’s a memory in the making.”
Yosra Osman, Corporate Partnerships Officer at Alzheimer’s Research UK, added: “Each year 225,000 people in the UK develop dementia, that’s one every three minutes. Alzheimer’s Research UK scientists are making real progress in the fight against dementia and it’s thanks to the fundraising efforts of supporters like the staff at The Perfume Shop that we’re able to continue our work.”
