Based on the concept of ‘Life Bottled’ and capturing the essence of life in one sniff, and set to the soundtrack of Tommy Sparks’ ‘She’s Got Me Dancing’, each contemporary scene reflects The Perfume Shop’s fun personality and heroes a selection of the nation’s favourite male and female scents. Showcased products include Gucci Made To Measure, the Lacoste Touch of Pink Girls Night In set, Boss Bottled Night, Boss Orange, Gucci Guilty Black, Gucci Premiere, Carolina Herrera 212 VIP and Calvin Klein Euphoria.
Michelle D’Vaz, Brand & Marketing Manager at The Perfume Shop, said: “These ads mark the beginning of a new loud, colourful and fun brand campaign from The Perfume Shop. It’s the biggest expression of the brand’s personality we’ve ever delivered. We are confident that the executions and a 150% increase in TVRs versus our 2012 campaign will turn heads and encourage customers when they think perfume, to think The Perfume Shop, and come to us as their first point of call for the best products, offers and expert advice this Christmas.”
