The perpetuation of myths about cosmetics and commonly used ingredients risks undermining the credibility of the industry as a whole, says Chris Flower, Director General of the CTPA
Cosmetic products provide two great benefits to the users: the functional and the emotional. In other words, cosmetics work as claimed and the customer loves using them, not just because they work but because using cosmetic products enhances the self-esteem of the person using them. They make you look good and feel good as well. A great deal of research now shows conclusively that enhanced self-esteem and a positive outlook is good for the health and welfare of the individual, and for the circle of friends, family and workforce they interact with on a daily basis. Yet, to read some newspapers, online articles and blogs you would think that cosmetic companies are selling products that are actively harmful to the customer, which of course is simply not the case.. . .
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