This month, American fashion designer Tracy Reese is launching into the fragrance market with the feminine fragrance Tracy Reese Eau de Parfum.
It will cost $68 for 100ml and will be sold exclusively through Anthropologie stores, which also carry the fashion brand.
A totally clear juice in a clear bottle, it has head notes of bergamot, Anjou pear and green tea; heart notes of freesia, lys-ylang, magnolia, violet leaves and lavender; and base notes of amber, musk and sandalwood.
The cylindrical glass bottle features a white stopper in the shape of a flower, while the outer card packaging features a print with illustrations of herbs, created by Tracy Reese specifically for the fragrance.
“Anthropologie has supported our collections from the very beginning, so this feels like a very natural and comfortable next step,” said Reese.
The Tracy Reese fashion label, known for its feminine and bohemian print, was launched in New York City in 1998 and is carried by retailers such as Bloomingdale's, Bergdorf Goodman, Neiman Marcus and Nordstrom. The firm launched its flagship store in New York 2006 and another in Tokyo in 2011. The brand’s celebrity clients include First Lady Michelle Obama.
