By Jo Allen 12-Jan-2017
The UK bath and shower market is sinking under the weight of discounting. What can brands do to bring value back?
Heavy discounting is scrubbing value off the UK bath and shower market, with major multiples and bargain stores luring consumers away from high street chemists – and higher spending.
Year to 11 September 2016. Source: Kantar Worldpanel
According to Kantar Worldpanel, the UK bath and shower category declined by 3.4% overall to total . . .
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