Unilever and P&G are putting their support behind a new year-long campaign, Love Has No Labels, alongside a slew of non-cosmetic brands.
The collaborative campaign is running in partnership with the Ad Council and other leading non-profit organisations in order to promote diversity and inclusion in the US. It aims to encourage individuals to question their biases in order to encourage understanding and acceptance of all types of people regardless of race, religion, gender, sexuality, age and ability.
To kick off the campaign, some of the companies’ brands are replacing their social media profile pictures with the Love Has No Labels icon and sharing it across channels.
Meanwhile this month, new public service advertisements, which were filmed in LA last month, will be distributed to media outlets.
Lisa Sherman, President and CEO of the Ad Council, said: “Our nation is making great progress in promoting equality and reducing acts of discrimination, but there is still much to do. As long as people continue to endure harassment; as long as they do not or cannot feel safe being themselves in our schools, our workplaces and our communities, our work is incomplete.”
The campaign has its own website, found at www.lovehasnolabels.com, where visitors can find out more about diversity, bias and acceptance, as well as take a quiz that aims to reveal their own hidden biases. The website also features a number of stories from individuals affected by different forms of prejudice or bias.
