Unilever has partnered with online shopping portal daraz.pk to become the first company in Pakistan’s FMCG sector to offer an online retail solution for customers.
Consumers will be able to purchase 66 of Unilever’s beauty and personal care products from the online portal, daraz.pk/unilever, from brands Pond’s, Toni & Guy and Dove. The partnership with daraz.pk is the first of many more planned to go live within this year.
The initiative is part of Unilever’s global e-commerce vision that focuses on increasing revenue share from e-commerce. Pakistan has been identified as a high potential market because of the high mobile penetration and increasing usage of internet across the country. Unilever reports that e-commerce in Pakistan is forecasted to generate a turnover of PKR4bn over the next five years, with much of this growth being driven by beauty and personal care products.
Amir Paracha, Vice President, Customer Development, Unilever Pakistan, commented: “At Unilever, we believe in the potential of e-commerce and are working to make it one of our core channels for customer outreach. The idea is simple; who wants to go through the hassle of shopping in supermarkets when your favourite Unilever items can be delivered to your doorstep?”
Daraz.pk is a project of Rocket Internet, the world’s largest internet incubator, and was launched in Pakistan in 2012. It has now delivered to over 200 cities across Pakistan.
