Unwash, a hair care brand that promotes the process of ‘co-washing’, which disrupts the traditional ‘wash, condition, repeat’ cycle, is coming to Ulta Beauty stores in the US.
The retailer will stock the complete Unwash range of products including Bio-Cleansing Conditioner, Anti-Residue Cleanse, Hydrating Masque and Dry Cleanser. There will also be a special bundle of product minis in a The New Clean Try Me Kit.
Catherine O'Daniel, Director of Store Sales and Strategic Planning, said Unwash has quickly become a favourite among consumers seeking an alternative to traditional washing routines. She said: "It has already been an exciting year for Unwash and we are very proud to share the news of our new retail partnership with Ulta Beauty.
"Unwash products have quickly become a favorite among women and men seeking healthier hair with an alternative to the traditional daily wash and repeat."
