The Rough & Sexy Sea Salt Spray allows consumers to create rough and textured waves, while Effortless Wave Creation Foam helps users to achieve undone, soft and natural waves. Both products are priced at £3.99.
Louise Morley, Brand Manager for V05 at Unilever UK, says: "“We expect the two new variants to be incredibly popular among consumers as they tap into the popular ‘undone’, texturised hair trend. We also expect them to encourage category growth by attracting new consumers who want to achieve this look but are not currently using any styling products to complete it, driving regime and increasing average basket spend.”
V05 is currently enjoying a 19% share of the total hair styling market and has reported +1.2% growth year-on-year.