VO5 extends Give Me Texture range

Published: 16-Dec-2014

Two new SKUs will join the line up in 2015

V05 is extending its Give Me Texture collection with the introduction of two new SKUs – V05 Rough & Sexy Sea Salt Spray and V05 Effortless Wave Creation Foam, with a staggered roll-out between now and January 2015.

The Rough & Sexy Sea Salt Spray allows consumers to create rough and textured waves, while Effortless Wave Creation Foam helps users to achieve undone, soft and natural waves. Both products are priced at £3.99.

Louise Morley, Brand Manager for V05 at Unilever UK, says: "“We expect the two new variants to be incredibly popular among consumers as they tap into the popular ‘undone’, texturised hair trend. We also expect them to encourage category growth by attracting new consumers who want to achieve this look but are not currently using any styling products to complete it, driving regime and increasing average basket spend.”

V05 is currently enjoying a 19% share of the total hair styling market and has reported +1.2% growth year-on-year.

Trending Articles

  1. You need to be a subscriber to read this article.
    Click here to find out more.
  2. You need to be a subscriber to read this article.
    Click here to find out more.

You may also like