Swiss luxe-organic brand Vetia Floris has announced it has become the exclusive skin care partner of XJet, a private aviation company headquartered in Dubai, UAE.
Vetia Floris told Cosmetics Business it is currently in negotiations with a few other airlines as well, but its partnership with XJet is its latest.
The brand will see its products placed within luxury XJet lounges in London, Denver, Dubai and Saudi Arabia, while it will also be stocked on selected private jets leaving XJet facilities, which often carry royal families or celebrities.
XJet’s network includes London’s Stansted Airport and Denver’s Centennial Airport in the US. It also plans to open locations in the King Fahd International Airport in Damman Saudi Arabia, and Le Bourget in Paris, France.
