Victoria Beckham Beauty has broken into the skin care category with its first-ever moisturiser.
Designed to achieve founder Victoria Beckham’s ‘iconic glowing skin’, the new Cell Rejuvenating Priming Moisturizer (from £92) is said to combine technology to help renew skin and provide an instant glow.
The product was created in partnership with Augustinus Bader, a leading expert in regenerative medicine, using active ingredients and Bader’s TFC8 technology.
The technology is said to boost skin’s repair and renewal systems, meanwhile, the active ingredients plump and tone, minimise pores and combat signs of ageing.
“It’s been a dream to develop, with Augustinus, a priming moisturiser that works to improve the health of my skin and gives me that fresh, natural glow that I love,” said Beckham.
Customers can use alone to achieve a hydrated glow or under make-up to enhance product performance.
“It was an honour to collaborate with Victoria for her first skin launch,” added Bader.
“I am excited to share some of our skin care benefits in this product. It’s the first priming moisturiser of its kin to care for our skin cells while also preparing your skin for make-up application.”
