By Lucy Tandon Copp 13-Dec-2016
The UK retailer re-orders more of the Italian sparkling wine-inspired lip product after it sells out three weeks before Christmas, as the drink gains wider appeal
UK supermarket retailer Waitrose has placed a double order of its bestselling Prosecco lip balm, after it sold out three weeks before Christmas.
Although the retailer could not divulge exact value or volume figures, it confirmed with Cosmetics Business it had doubled the amount originally ordered in order to meet high consumer demand.
Despite its name, the £2.99 balm does not contain prosecco, but makes use of other ingredients that mimic the flavour and aroma of the Italian sparkling wine.
Ingredients include sweet almond oil and ‘gold of pleasure oil’, derived from camelina seed oil.
Waitrose Beauty Buyer Mark Steele said the UK-made balm sold out much quicker than expected. “We know our shoppers love Prosecco so wanted to recreate its flavour in a lip balm ready for the mistletoe season,” he explained.
Prosecco is having a revival in the drinks industry, with IRI figures showing that sales of the alcoholic drink are growing faster than those of champagne.
In the last year, sales of prosecco reached £356m in the UK, up 34% on the previous year. In contrast, . . .
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