With the recent unveiling of Apple Pay, and the Apple Watch slated to launch in 2015, in-store and wearable technology is beginning to present serious business opportunities for cosmetics companies.
On 20 October, Apple announced the launch of Apple Pay in the US, which allows shoppers to pay for purchases at a point of sale by holding their iPhone near a contactless reader and placing their finger on the screen to activate Touch ID. Consumers do not even need to ‘wake’ their phone to pay – all iPhone 6 and iPhone 6 Plus models contain Near Field Communication antenna that initiates automatically. The payment is confirmed with a vibration and beep.
So far, Apple Pay has been adopted by a number of retailers that sell cosmetics and personal care products including Bloomingdale’s, Duane Reade, Macy’s and Walgreens. Sephora is due to adopt the technology at the end of the year.
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