Who is Sally Hansen? Coty hires investigative journalists to find out

Published: 27-Sep-2017

After launching a mission to uncover the identity of Sally Hansen, Coty discovers the story of the brand and the woman behind it

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It’s not often that a brand forgets its founder, but that is exactly the position that Coty found itself in when it acquired Sally Hansen back in 2007.

Despite spending the past ten years growing the US nail care brand and watching it reach new milestones and achieve successes, the identity of the brand’s namesake has remained a mystery – until 2017.

Piecing together the puzzle

On a mission to uncover

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