YSL lets consumers try out lipstick shades on Snapchat

27-Sep-2016

YSL Beauté launches Snapchat lens for shades of Vernis à Lèvres Vinyl Cream liquid lipstick

YSL has launched it first Snapchat lens in the UK. The interactive lens allows consumers to try out shades of its new Vernis à Lèvres Vinyl Cream liquid lipstick.

The lens launched on 23 September and was available for 24 hours only. Snapchat users in the UK were able to try out four different shades of the lipsticks while posing for pictures or videos pouting, smiling or blowing kisses at the camera.

Snapchat lenses add an interactive filter to a phone’s camera, allowing users to take pictures with a themed overlay. Brands have been able to create sponsored lenses available for a day at a time since last year.

Other brands to try out Snapchat lenses this year include Burberry, which used a sponsored lens for its My Burberry Black fragrance launch and Tiffany, which promoted its #LoveNotLike campaign on the app.

Snapchat is one of the fastest growing social networks with 150m active daily users. This week it announced the launch of Spectacles, which allow users to record ten-second videos.

The device is thought to offer a fun and a more affordable alternative to Google Glass at $129.99.

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