Yardley launches new website

Published: 21-Jul-2016

Yardley London says revamped site will play a key role in future growth

Yardley London has redesigned its website as part of a wider growth strategy. The brand says that the new look site will be a key source of growth in the future.

The fragrance brand’s site – www.yardleylondon.com – has been revamped as part of a wider repositioning. Yardley launched an advertising campaign earlier this month in a bid to raise awareness of its classic scents.

Quentin Higham, Managing Director at Yardley London, said: “We are thrilled with the new website design which will play a major role in our ongoing 2016 growth strategy to inspire and engage a new younger demographic, whilst continuing to serve our incredibly loyal following.”

Yardley’s updated website highlights recent launches, including its 1960s-inspired Jade fragrance and new scent Diamond, as well as the brand’s heritage products and story of its long history. Yardley dates back to 1770 and has held several royal warrants dating back to Charles I and reaching all the way to its ongoing agreement with Elizabeth II.

Last year, Yardley launched a £650k print and digital advertising campaign to support its Contemporary Classics range of fragrances, bath and body products.

Consumers can use the site to purchase Yardley products or locate their nearest bricks-and-mortar retailer.

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