Yes! Nurse tugs on heartstrings with Mother's Day video

Published: 11-Mar-2015

The video features the brand's Co-Founder and his mother

Skin care brand Yes! Nurse has debuted a short video on YouTube and Facebook in the run up to Mother’s Day in the UK.

The video was created by Yes! Nurse Co-Founder Jonny Philp, who made his own relationship with his mother the focus. Telling the story of how his mother inspired him in his early years and as he grew up, the video ends with Philp revealing that his mother gave him inspiration to launch the brand.

The video campaign is said to already have sparked a ‘flood of comments and emails’ from viewers. The brand is now encouraging viewers to share their own memories of how their mothers have inspired them too. The company will feature the best stories on its homepage for Mother’s Day.

The campaign uses the hashtag #InspiredByMum.

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