Young men's skin concerns present opportunities for brands

Published: 27-Sep-2016
Male Grooming

New survey from Braun reveals young men's biggest concerns include spots and acne

You need to be a subscriber to read this article.
Click here to find out more.

For young men, growing a beard comes with more pressures than just deciding how many days to leave between shaves.

With added concerns about acne, oily skin and changing appearances, confidence and self-esteem can take a hit.

According to a new survey by P&G shaving brand Braun, the biggest grooming concern for young men during their first week of university is having spots and acne, with 69% putting this worry in their top three.

Not yet a Subscriber?

This is a small extract of the full article which is available ONLY to premium content subscribers. Click below to get premium content on Cosmetics Business.

Subscribe now Already a subscriber? Sign in here.
  • Companies:
  • Procter and Gamble
  • The Bluebeards Revenge
See more

You may also like

You need to be a subscriber to read this article.
Click here to find out more.
Sustainability

Top 50 beauty brands 2023: Which is the world’s biggest brand?

Read more
L’Oréal has retained its status as the world’s most valuable beauty brand on Brand Finance’s league table, but did its value rise or dive in 2023?

Trending Articles

  1. You need to be a subscriber to read this article.
    Click here to find out more.
    Whole body deodorant is the category people have been waiting for Body odour beyond the armpits? There’s a product for that, and a whole new deodorant sector that’s already trending, and about to explode
  2. Cosmetics Business reveals the top 5 male grooming trends of 2024 in new report From the #looksmaxxing phenomenon and its impact on Alpha boys, to the rise of whole body deodorants, male grooming trends are evolving fast
  3. You need to be a subscriber to read this article.
    Click here to find out more.
    New eye creams are answering the top skin care concern for men Targeted eye treatments that banish dark circles and puffiness in an instant are trending, as brands see rising demand among men over 35
  4. You need to be a subscriber to read this article.
    Click here to find out more.
    TikTok's #GRMW trend is encouraging men to try make-up and skin care Get Ready With Me content is achieving what the grooming industry has been trying to do for years: persuading men to adopt beauty routines by normalising them
  5. You need to be a subscriber to read this article.
    Click here to find out more.
    Looksmaxxing: Is anyone talking to Gen Alpha boys? The TikTok trend covers everything from spot treatments to bone smashing as boys try to 'maximise' their looks. Yet the beauty industry is still ignoring them

Upcoming event

China Beauty Expo

22-24 May | Shanghai, China See all

You may also like

You need to be a subscriber to read this article.
Click here to find out more.
Sustainability

Top 50 beauty brands 2023: Which is the world’s biggest brand?

L’Oréal has retained its status as the world’s most valuable beauty brand on Brand Finance’s league table, but did its value rise or dive in 2023?
You need to be a subscriber to read this article.
Click here to find out more.
Sustainability

Top 50 beauty brands 2023: Which brands are the best loved?

Why are the most valuable brands not necessarily the strongest? And, with that in mind, which beauty player reigns supreme in strength? Brand Finance explains
You need to be a subscriber to read this article.
Click here to find out more.
Sustainability

Top 50 beauty brands 2023: Which country’s brands are booming?

Which country’s brands gained in value in 2023 and which brands joined or fell off Brand Finance’s beauty league table this year?
You need to be a subscriber to read this article.
Click here to find out more.
Sustainability

Top 50 beauty brands 2023: How important is sustainability for consumers’ perception of brands?

Which brands are ranking highly in Brand Finance’s table thanks to their sustainability and CSR drives, combined with positive customer perception?
Male Grooming

P&G claims first with launch of Gillette exfoliating razor

Alongside the razor launch, Gillette Labs is introducing a new skin care range including a Quick Rinse Shave Foam and Rapid Foaming Shave Gel
Male Grooming

Braun scores England striker Dominic Calvert-Lewin as first-ever UK ambassador

The new campaign from the shaving tool brand is said to be centered around self expression and self-defined style
Packaging

Old Spice joins sustainable packaging push with first-ever plastic-free deodorant

The P&G-owned male grooming brand's Clean Waters deodorant comes in an all-paper push-up stick with 90% post consumer recycled materials
Subscribe now