Young men's skin concerns present opportunities for brands

By Lucy Tandon Copp 27-Sep-2016

New survey from Braun reveals young men's biggest concerns include spots and acne


For young men, growing a beard comes with more pressures than just deciding how many days to leave between shaves.

With added concerns about acne, oily skin and changing appearances, confidence and self-esteem can take a hit.

According to a new survey by P&G shaving brand Braun, the biggest grooming concern for young men during their first week of university is having spots and acne, with 69% putting this worry in their top three.

. . .

This is a small extract of the full article which is available ONLY to premium content subscribers. Subscribers sign-in (top right) to read the article.

Or

Subscribe now to premium content on Cosmetics Business