allbeauty.com reports record sales on Black Friday

6-Dec-2016

Online retailer sends 53,000 packets between Black Friday & Cyber Monday

allbeauty.com has announced huge sales over the Black Friday weekend this year.

The online retailer says that it dispatched 36,700 kilos of beauty products in 53,000 parcels between Black Friday and Cyber Monday this year. The packages were distributed across 46 different countries.

Earlier this year allbeauty was named Best Online Shop by Which?’s 2016 survey. It had a 87% customer satisfaction score and more than 67,000 5* customer reviews. The retailer was keen to maintain this record despite the peak in sales over the weekend.

To meet demand, the company manned its newly opened warehouse from 6am to 10pm and had ten postal collections each day. This ensured that all orders were processed and dispatched within 24 hours.

During peak hours, 1,000 orders were packed per hour.

Janice Mancini, COO at allbeauty, commented: “This has been the ultimate test for our newly established warehouse and I’m delighted that we have been able to maintain our excellent standards of customer service over this busy period.”

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