bareMinerals has announced the appointment of three new A-listers to its line-up of Global Ambassadors.
American actress Hailey Baldwin, British model Rosie Huntington-Whiteley and make-up artist Nikki DeRoest will join previously-appointed British-Guyanese actress Letitia Wright to front the brand’s Power of Good campaign.
The campaign celebrates bareMinerals’ dedication to creating ‘good-to-skin’ formulas.
Commenting on the collaboration, Baldwin, the brand’s Clean Beauty Ambassador, said: “Becoming a bareMinerals ambassador is a natural fit because it aligns perfectly with how I choose to live my life.
“Clean beauty in all its forms is important to me and I love the fact that bareMinerals can deliver on this promise and still create products that are amazing for skin.
“My Power of Good message is to be full of kindness and free of cruelty.”
Huntington-Whiteley added: “I love brands that celebrate beauty in a positive way and I’m proud to be part of bareMinerals.
“As a working mother, I need reliable products that are impactful and are also good to my skin. The Power of Good campaign not only values products that make a difference but also shows how feeling good and doing good can impact people around you.”
Meanwhile, DeRoest said: “As a make-up artist, I won’t risk using products that don’t provide efficacious results ever time.
“The incredible textures and mineral-rich ingredients are clean and good for skin without sacrificing performance.”
bareMinerals advocates the use of ‘clean’ minerals in its products, which are free from chemical sunscreens, coal tar, formaldehyde, mineral oil, microbes, parabens, phthalates, propylene glycol, triclosan and triclocarban.
